CHOOSY MOMS CHOOSE JIF SERIES
While some may think the packaging implies that GIF and Jif rhyme, according to the two companies-and a series of accompanying GIFs on GIPHY-the opposite is true. One of Robert Cialdini’s social influence principles is The Social Validation Principle. The two companies unveiled a limited-edition jar of peanut butter in Jif’s trademark packaging, but labeled “Gif”. Online GIF site GIPHY teamed up with Jif peanut butter to have some fun with the debate. New Mom Gift, Personalized Baby Gifts, First Time Mom Gift, New Mum Gift, Gifts for New Moms, New Born Baby Gifts, Mothers Day Gift (1.5k) Sale Price 12.00 12.00 30. Newsweek declares it GIF with a hard G and has a linguistics professor to back them up. Mental Floss wades into the debate with the help of a linguistics professor for a comprehensive analysis, ultimately deciding that both sides are correct and that the g in GIF “really can go either way.” July 2016: That’s why when everyone comes across the word for the first time, they use a hard G.” August 2015: “It’s the most natural, logical way to pronounce it. August 2014:ĭesigner Aaron Bazinet launches website,, arguing for the hard g pronunciation. June 2014:Ī survey of more than 1,000 Americans were asked whether they “pronounce GIF as ‘jiff’ or ’gift‘” and “‘gift’ handily beat ‘jiff,‘ nearly 54% to 41%.” It was conduced by eBay Deals and a digital marketing agency. President Barack Obama chooses a side, announcing his “official position” is that it is pronounced GIF with a hard g like grape. In this episode Francine calls Stan Stanford Smith right after he tells her. 1 in the category, where it remains to this day. Smucker Company, which owns Jif, agreed with Wilhite’s pronunciation, tweeting, ”It’s pronounced JIF”. The title is based on the Jif peanut butter slogan Choosy Moms Choose Jif. For decades, peanut butter brand Jif ran a tagline that helped enshrine it as a household name: 'Choosy mothers choose Jif.' The memorable phrase, which eventually swapped 'mothers' for 'moms,' sharpened Jifs edge against rivals Skippy and Peter Pan to place it as No. “Pffffffffffffff,” posted one “Graphics Interchange Format. Gizmodo declared him “wrong” and Twitter filled with people expressing their disagreement. TikTok video from Sam (therealsamalkhatib): 'Choosy moms choose jif pal foodtiktok peanutbutter fyp'. Many people on the internet disagree with Wilhite. It is a soft ‘G,’ pronounced ‘jif.’ End of story.” But it’s not so simple. “The Oxford English Dictionary accepts both pronunciations,” Wilhite told The New York Times. “It’s pronounced JIF, not GIF.” Just like the peanut butter. Its a simple way to show someone that you care. Wilhite receives a Lifetime Achievement Award at the Webby Awards and used his platform to make his declaration. While shes away at call, a young woman calls her mom from her dorm room to thank her for a care package that include Jif. The White House announces its new Tumblr page where, according to New York magazine, it threw down the pronunciation gauntlet with an illustration that told visitors to the page that they can expect “ANIMATED GIFs (‘HARD G’).” This was the same year that we got GIPHY, a GIF database people could search for the GIFs they wanted.
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